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How to Use Retargeting for Lead Generation
Despite the misconception that retargeting is best left to ecommerce companies, targeted and retargeted display can be powerful lead sources for B2B companies. If you aren’t yet using display in your...
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6 Things You Didn’t Know About AdWords
AdWords is an incredibly popular advertising tool. While it’ s easy to get a PPC campaign going, there are numerous features within AdWords that you may not know about. AdWords can be used for lead...
View ArticleTop 5 Articles of the Week – Dec. 20, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Amazon, Advertising’s Sleeping Giant, to Awaken in 2013 Customer Anger Over Tracking Isn’t About Privacy, It’s About Respect...
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Retargeting And Holiday Returns
The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially...
View ArticleTop 5 Articles of the Week – Dec. 27, 2012
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: The Cassandra Memorandum: Google in 2013 Web Analytics is Dead, Long Live Digital Intelligence 6 Email Tests That Matter...
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ReTargeter’s Top 10 Blog Posts of 2012
2012 was a busy year in the world of online advertising and retargeting. We saw Facebook’s real-time bidding platform bring retargeting to the largest social network, and a presidential campaign spend...
View ArticleTop 5 Articles of the Week – Jan. 4, 2013
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Content in 2013: What’s Next for Creators and Publishers? Google Analytics Tips: 10 Data Analysis Strategies That Pay Off...
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Digital Brand Building: Getting the Most Out of Programmatic Buying
Digital advertising, particularly programmatic buying and real-time bidding, has gotten a reputation for being solely a direct marketer’s endeavor. But this doesn’t have to be the case. Programmatic...
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Twitter for Lead Generation
In addition to serving as a knowledge sharing platform, Twitter can be an instrumental tool for community building and lead generation. With more than 200 million active monthly users, there is a...
View ArticleTop 5 Articles of the Week – Jan. 11, 2013
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Digital to Account for One in Five Ad Dollars The 4 Most Important Online Advertising Opportunities in 2013 What’s Ahead for...
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Why You Should Get Started with Video Ads
Consumers are spending more and more time consuming media on desktop and mobile devices, providing new opportunities for marketers to use highly engaging videos to connect with their audiences. In...
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LinkedIn for B2B Lead Generation
Potential buyers are constantly scouring the Internet for information. By the time someone has filled out your lead form, chances are they’ve done a lot of research and are much further along in the...
View ArticleTop 5 Articles of the Week – Jan. 18, 2013
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Facebook Graph Search: The Picture for Advertisers How to Avoid ‘False Choices’ in Content Marketing When Press Releases Do...
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The Growing Importance of Content Marketing
If you’re in the digital marketing space, you’ve probably heard an awful lot about content marketing. With each Google update, more and more black hat SEO techniques are falling by the wayside, and...
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The Power of Pinterest for B2B Lead Generation
Having emerged as the social media darling of 2012, it’s time to invest some of your 2013 marketing resources into Pinterest. In addition to boasting the largest increase in unique visitors and time...
View ArticleTop 5 Articles of the Week – Jan. 25, 2013
Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: More Shoppers Reach for Mobile to Browse, Buy The Top 10 Ways to Get the Traffic You Crave 25 Questions to Ask When...
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How to Track Offline Sales (When You’re Advertising Online)
Do you know exactly how many sales you’re generating from your online advertising? If you’re a web-based business and all of your sales convert on your website, then I’m sure your answer is “of...
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Aligning Your Ads and Landing Pages to Maximize Conversions
Banner ad design is an immensely popular topic among marketers. What makes banners clickable, what’s considered good design, why they’re important, and what metrics you should be looking at are just a...
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ReTargeter Named One of the Best and Brightest Companies to Work For by...
We are proud to announce that ReTargeter has been selected as a 2012 Best and Brightest Companies to Work For™ by the National Association for Business Resources (NABR). Hundreds of competing companies...
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Facebook Ads API vs. Facebook Exchange: What’s the Difference?
With last year’s launch of the Facebook Exchange (FBX), many advertisers have been left wondering what the exchange actually is and how it differs from Facebook’s many other advertising options. In...
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